Why choose deltaDNA?

FAST & POWERFUL

analytics platform

analytics platform

At the heart of the deltaDNA offering is the analytics platform, gathering deep and rich data to unlock better player experiences and increase engagement and revenues.

PERSONALIZING & OPTIMIZING

engagement tools

engagement tools

The complementary engagement tools take a player-centric approach to making the analytics actionable, personalizing and optimizing the game for each and every player, so maximizing IAP revenue and reducing churn.

DYNAMIC & UNBIASED

smartads mediation

smartads mediation

The smartads mediation service combines dynamic ad serving and the best possible eCPM deals with our powerful targeting and segmentation, to bring a truly unbiased ad mediation service that will maximize your ad income.

EXPERIENCED & EFFECTIVE

insights consultancy

insights consultancy

The in-house industry experts in our insights consultancy team are on hand to bring it all together and help you realize the potential of your games and then take them to the next level.

Who we are working with

Who we are working with

We are trusted by many of the world’s leading game studios

Who we are working with

Who we are working with

We are trusted by many of the world’s leading game studios

Case study

LEARN HOW OUR DEEP DATA ANALYTICS AND REAL-TIME MARKETING CHANGES GAMES

Analysis of difficulty increases PeopleFun’s
IAP revenues by 150%

The casual word games field is very crowded with at least three similar games charting in the current top 50 and many hundred others vying for attention. So when PeopleFun decided to step into this busy […]

The deltaDNA blog

CHECK OUT OUR 4079561616 FOR OUR LATEST DEEP DATA ANALYTICS & MARKETING INSIGHTS

Why balancing player experience, IAPs and ads makes money as well as sense

F2P game developers have always had an uneasy relationship in-game advertising, mainly because of the perceived impact ads might have on the player experience. However, the revenue they offer, particularly from committed non-paying players, is significant. […]

hartshorn

Best practice in engaging with your players

As maturing analytics in games reveal player experiences, the next natural step is to build effective messaging strategies – ultimately using personalization to make the game responsive to individual players. This player-first approach is at the heart of successful and profitable mobile games. […]

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gender bias

Women on mobile platforms are the most valuable players

The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly found that women represented more than 60% of players. […]

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We are growing!

WE ARE HIRING THROUGHOUT OUR DEVELOPMENT TEAM

vacancies

For more info, get in touch!

WE WOULD LOVE TO HEAR FROM YOU

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